On Friday 16th September, Arsenal’s footballer Carl Jenkinson was in Trafalgar Square, London to celebrate the launch of the latest iteration of NBA 2K, the top-rated and top-selling NBA video game simulation series*, NBA 2K17.
Occurring in the heart of Central London, Trafalgar Square hosted a fun-filled and action-packed day of events taking place on an official NBA half-sized basketball court. Activities throughout the day included some of the best dunkers in the world, Dunk Elite, who showcased their balling and high-flying skills, as well as giving spectators the opportunity to get involved on the court. Special guests including YouTube sensation Tobjzzle also participated on the day.
Those who came down to the NBA 2K17 court had the chance to win copies of the game, PlayStation 4 consoles and NBA 2K17 merchandise. All the while onlookers experienced listening to the music of NBA 2K featuring from different genres such as hip-hop, rock and other alternatives featuring Drake, Jay Z, Sam Sparro and many more.
NBA 2K17 is available from £54.99 on PlayStation®4 and PlayStation®3 computer entertainment systems, Xbox One, Xbox 360 and Windows PC platforms.
*According to 2008 – 2016 Metacritic.com and The NPD Group estimates of U.S. retail video game sales through June 2016.